Luminous SkyCeiling Helps the Creative Juices to Flow

Tim Hawthorne is the Chairman and Executive Creative Director of Hawthorne Direct, Inc., one of the country's leading producers of long-form television advertising. Tim has built the company on sound business instincts and creative flare. He installed a big, 8'x16' Luminous Rectilinear SkyCeiling in his large meeting/conference room in the lightless core of his production facility. Among many other uses, this multipurpose room is where clients meet with the creative staff. "In this room we need the creative juices to flow," says Tim. "The Luminous SkyCeiling seems to take all limits off of our thinking."



Tim continues, "I've heard nothing but positive comments from employees, guests, and clients about our Luminous SkyCeiling. They walk into the room and gasp with surprise that we have a skylight. I tell them that it's a photograph and they can't believe that it isn't real. It has tremendous impact."

Tim is philosophical about his business and how to get the best out of his employees, and sees the benefit of the Luminous SkyCeiling to his goals. "The basis of productivity is happiness. If a colleague is happier, more fulfilled, I believe they are going to be more productive, contribute more, be more interested and active in what they do. I do believe the Luminous SkyCeiling enhances productivity - because of that factor - it increases happiness."

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